As a returning veteran, you need to start thinking about what you’re going to do in the future. Until now, you might have been occupied with one way of life but now that you’re back, you’ll have to adjust to another. That process of adjustment can be difficult for many veterans. However, you can make it easier by getting involved in something—a job or a business that you own.

Think about it. Would you prefer to work for someone else, 9-5, Monday to Friday? Or would you prefer to be your own boss? For most people, this is a no-brainer. Everyone would rather own their own business if they can afford it. But remember that if you own your business, you’re going to have to put in the time needed so that your business turns a profit.

Additionally, there are many advantages of going with a fitness business. As a veteran, you must be used to a lifestyle where fitness is emphasized. And exercise and nutrition are both important constituents of a fitness lifestyle. Since you probably already understand the importance of keeping your body fit, why not share that conviction with other people too?

Here are the three most important elements of running a veteran fitness business:


Of course, you need some capital to set up a business. But if you don’t have the entire amount yourself, you can also get a loan from a bank (assuming you have something to put up for collateral). Or you can look for someone who’s willing to partner with you and start the fitness business.

This can be a good idea for many people because then they don’t have the entire responsibility for running the business themselves. They can share it with someone else. And once you get your business up and running, you’ll have a lot of things to take care of. So it helps to have a partner who is taking care of some of these things too.


Another important component of running a business is location. You need to find the perfect place to run your business. And if you’re starting a gym, you’re going to need a decent amount of space to put in all your equipment. Plus, everything can’t be jammed together because people need some space to move around in.

And the gym will also need to be located in a place which is convenient to go to. Because you know that everyone is lazy to go to the gym. And if the gym is located in an out of the way area, then no one is even going to make it there. So make sure you find a space which is spacious, bright and easy to reach. When people come here, they should feel motivated to work out and not just goof off.


The people you hire to work at your business are also important. You need to find people who are enthusiastic about working at a fitness business. Most probably, these people will be interested in fitness and health themselves; they’ll be knowledgeable about the topic.

Additionally, you should also hire people who are good communicators. This doesn’t mean hiring people who are just good at sales. It actually means hiring people who like to help others, who are willing to listen to what customers want and finding the right package/workout regime for them.

There are many different aspects of running a fitness business and you will have to become conversant with all of them as time goes on. You’ll need to think about marketing, accounting, administration, etc. But once you have a good location, good employees, and enough capital, you have the basics needed to start your veteran fitness business.

Contact us for more business tips to help you run your fitness business.

David Michael Gilbertson is the founder and president of 3 Elements Lifestyle, LLC., a Fitness and Weight Loss company that specializes in YOU!. With more than 15 years of experience owning, operating and managing clubs of all sizes, David lectures, delivers seminars and gives workshops on the practical skills required to successfully help you with your health and fitness goals. David also helps you build the teamwork, management, and training necessary to open your own fitness center. For more information on Licensing and Consulting Services Visit his Web site at or email at or call 805.499.3030

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