Are you a successful fitness trainer thinking about starting their own gym? For many fitness trainers, having their own gym is a dream come true. Maybe it is an issue of their boss sapping their profits, or maybe you just want more than what just training can provide. In order for you to turn this dream into a reality, you must face it the same way you face your fitness. You must educate yourself, understand your strengths and weaknesses, create realistic goals, and then just do it.
Successful stregnth trainers share many of the same characteristics of successful gym owners. So, it only makes sense that trainers are drawn to gym ownership. They are focused and driven. They actively listen to their clients and educate them. They care about their customers and their goals. Moreover, they have the leadership skills to motivate and hold accountable themselves and others. So, if you think it is time to give your career an overhaul, are tired of working split-shifts, or are just sick of looking at your clients like they are just a way to pay rent, owning a gym is likely the best choice.
Moreover, now is one of the best times to start your own gym. The economy is back on track, and companies are increasingly adopting corporate wellness programs, with health insurance companies providing added incentives. Even so, that first step is often the scariest. Opening your own gym creates limitless possibilities. Roughly one in six Americans have at least one gym membership, which means that no gym should struggle to find new customers.
Regardless, no one should open a new gym without doing some research and creating a plan. Starting a gym is potentially a great opportunity for prosperous fitness trainers. But, there are many factors you will want to consider before tackling a gym start-up. So here some things to help you get started.
1. Finding a Business Partner – You are going to need start-up capital. So, for many, the choices are either seeking a loan or finding a business partner. That said, there are many different types of business partners. Some are looking for an investment, but don’t actually want to take an active role. Others want a say in every decision. Regardless, if you go this route, make sure your business partner shares your core values and vision.
2. Attracting the Top Trainers in Your Area – As a fitness trainer yourself, you already have an idea how much money gyms make from their fitness trainers. It can take some time to attract great trainers with a significant number of clients. Just like marketing to customers, you will have to market yourself to your area’s top trainers. What makes you different or better than where they are at now?
3. Do You Have the Time Needed? – One of the big benefits of owning your own business is making your own hours and having more time for yourself and your family. However, initially, it will require working longer and harder for little money. This is sometimes easy if you are single, without kids, and have few other responsibilities. You must know you have the time to invest.
4. Will You Have Enough Money to Live? – It will make your life a whole lot easier if you have enough savings to cover your expenses for six months. Every business takes some time to get off the ground, and a gym start-up is no different. However, there are creative solutions to every problem. Regardless, it will make things a whole lot less stressful if you are not worried about things like food and rent.
5. Ensure You Have Multiple Revenue Streams – Successful gyms do not grow focused only on memberships. Consider adding other revenue streams that will help boost your income. This can include things like selling fitness clothing, home exercise equipment, and health supplements. You can even add an e-commerce section to your gym‘s website to allow online ordering.
What haven’t we covered yet that is important to you? If you would like to talk about how a successful personal trainer can start their own business or a related topic, please contact us.
David Michael Gilbertson is the founder and president of 3 Elements Lifestyle, LLC., a Fitness and Weight Loss company that specializes in YOU!. With more than 15 years of experience owning, operating and managing clubs of all sizes, David lectures, delivers seminars and gives workshops on the practical skills required to successfully help you with your health and fitness goals. David also helps you build the teamwork, management, and training necessary to open your own fitness center. For more information on Licensing and Consulting Services Visit his Web site at: www.3elementslifestyle.com or email at firstname.lastname@example.org or call 805.499.3030