The global health and fitness club industry generates roughly $84.3 billion annually, with over 151 million members. In the United States, there are 36,180 health and fitness clubs, and their membership fees represent 60 percent of the industry’s revenue. At the same time, Americans have never been more unfit. According to the Centers for Disease Control and Prevention, over 36 percent of adults suffer from obesity, which can lead to many other serious health concerns. So, it is almost odd that anyone would ask, “Why should I invest in a fitness business?”

Ultimately, health and fitness clubs provide a vital service, but the current industry is only touching the tip of the iceberg. Obesity is not only common, it is dangerous and very costly. Obesity-related diseases include things like diabetes, stroke, heart disease, stroke, some cancers, and more. Moreover, it is estimated that, in the United States, the annual medical cost associated with obesity is $147 billion annually, and the medical care is $1,429 higher than for people with a normal weight. Starting your own health and fitness business is one of the few ways that you can affect real and positive change.

While not everyone is cut out to become an entrepreneur, if you are feeling the itch of doing your own thing, being your own boss, and taking control of your life, there are few opportunities like starting your own fitness business. Additionally, it is even more beneficial to open a health and fitness franchise compared to going it alone as an independent operation. A franchise gives you the ability to grow your business under an already established health and fitness brand name, which can mean becoming profitable in a shorter time. You get the support you need to hire the right staff, find the best property, and the ability to operate like a branch while existing as an independent operation.

Reasons to Open a Fitness Business

1. The Industry is a Big Tent – The health and fitness industry encapsulates many different types of jobs and businesses. Even when it comes to gyms and clubs, there are many subcategories. There is a place for almost any entrepreneur, whether you want to be a sole proprietor or an enterprise with multiple owners.

2. There is no Shortage of Customers – In the United States alone, people are spending over $25 billion in the health club industry. People are desperately seeking solutions to their weight problem. You can provide them with useful, valuable and realistic solutions, and people are willing to pay good money for that kind of help.

3. Startup Costs Are Relatively Low – For the most part, a fitness organization requires a relatively small investment compared to many other businesses. For a gym or fitness center, you will need a location, some equipment, and a website to promote yourself. Moreover, if you go with the franchise option, you can often get help finding the best prices for the things you need.

4. You Are Improving People’s Lives – If you are someone who really wants to help people, owning a fitness business makes a lot of sense. Obesity is at epidemic proportions and a serious health issue. When you open a fitness business, you are helping people deal with a real problem that can impact their long-term health and life expectancy.

Ultimately, while the health and fitness industry is not one that many entrepreneurs think of first, it is one that they should. The industry is filled with success stories thanks to the high demand for real fitness solutions. Regardless, the obesity rate the United States is expected to reach 50 percent by 2030. There are people out there who really do need help, and you can provide it.

What haven’t we covered yet that is important to you? If you would like to talk about investing in a fitness business, or a related topic, please contact us.

David Michael Gilbertson is the founder and president of 3 Elements Lifestyle, LLC., a Fitness and Weight Loss company that specializes in YOU!. With more than 15 years of experience owning, operating and managing clubs of all sizes, David lectures, delivers seminars and gives workshops on the practical skills required to successfully help you with your health and fitness goals. David also helps you build the teamwork, management, and training necessary to open your own fitness center. For more information on Licensing and Consulting Services Visit his Web site at: or email at or call 805.499.3030


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