If money is not an issue, you can brand your fitness business in many ways. It always helps to use well-known sports or fitness professionals in advertising campaigns. It’s also possible to get these professionals to endorse your brand. Plus, you can advertise on TV, in fitness magazines, on billboards etc.
But there are many other ways to brand your fitness business that people don’t think of because they’re not that high profile. If you’re willing to shell out the big bucks and advertise on TV, that’s great. However, what do you do when your budget is somewhat smaller? Here are a few ideas:
Advertising in Your Local Newspaper
You might not have the money to advertise in a newspaper or magazine with a larger circulation but there’s no reason why you can’t advertise in your local newspaper. You might also want to try placing your advertisement in the sports section so that people who are interested in sports and fitness will see it.
People are always interested in what their local teams and athletes are doing. They like to read the names of people they know in print. So they’re likely to turn to the sports section of their local newspaper more often than not.
If your customer base is limited to a certain area, it helps to advertise in a newspaper that reports on the concerns of that area. And if your customers come from a larger area, you can also feel free to advertise in several local newspapers of the sort.
Up-and-Coming Sports and Fitness Professionals
You may not be able to get a well-known sports or fitness professional to endorse your brand. But it always helps to keep an eye on up-and-coming talent. Not only will this be a less expensive way of advertising your fitness business, it can also help you to build relationships for the future.
Plus, people are always interested in seeing more of their local sportsmen (and women). They want to hear the views of their local fitness trainers. So using them in advertising campaigns can help you to target certain areas where those sportsmen/trainers are popular.
Social Media Marketing
If you have more money, you can plan an entire social media marketing campaign. However, even if you’re just one person updating your social media pages every day, you can use some common sense ideas to make your social media marketing successful.
Make sure your posts aren’t just marketing-oriented but also informative, so that people will come to read them even when they’re not looking to buy your product or avail themselves of your service. Write in a tone that will appeal to your audience.
Remember that social media marketing is not a quick fix. So your aim is not to go viral in the moment but to build up a solid following as time goes on. As long as you’re consistent in your social media marketing efforts, you will see good results in the long term.
The advantage of sending emails is that it’s absolutely free. All you need to do is come up with a good email, possibly by consulting a digital marketing professional.
- Personalize it as much as you can.
- Be clear about what kind of product you’re selling or what service you’re providing.
- Don’t use jargon or include fine print.
- Be as upfront and genuine as possible.
Then send the email to people who have expressed an interest in fitness. It’s also a good idea to keep track of past customers because they’re more likely to be interested in your product or service in the future.
Overall, keep in mind that there are many ways of branding your fitness business. The main aim, while branding, is to keep your marketing efforts as consistent as possible so that you don’t have to overhaul your image sometime in the future.
Contact us for more tips on setting up and running your fitness business.
David Michael Gilbertson is the founder and president of 3 Elements Lifestyle, LLC., a Fitness and Weight Loss company that specializes in YOU!. With more than 15 years of experience owning, operating and managing clubs of all sizes, David lectures, delivers seminars and gives workshops on the practical skills required to successfully help you with your health and fitness goals. David also helps you build the teamwork, management, and training necessary to open your own fitness center. For more information on Licensing and Consulting Services Visit his Web site at www.3elementslifestyle.com or email at firstname.lastname@example.org or call 805.499.3030